Phase 3 – Weigh In

Within a week of Brandcamp™, McKim will provide your team with a brand report presentation – your take-home summary of everything your team uncovered through the workshop. The brand report will include:

  • a summary of the key learnings and activities from the workshop, including your brand’s essence statement
  • a customized narrative (or, brand story) to help you share your brand with internal audiences
  • a brand tagline to help you distinctively position your business
  • a toolkit with tactical recommendations to direct your corporate and creative communications
  • a summary of the research-backed target audience profile, gleaned from McKim’s subscription-based national research tools