In your Brandcamp™ warmup, McKim’s brand experts will get you thinking about your business in new ways:
- explore insights about your industry, including the core needs and expectations that your category exists to fulfil
- hone your understanding of your target audiences, and how they connect with your brand
- review a profile of your core audience gleaned from McKim’s subscription-based research tools
- understand your competition and your challenges, discuss what makes for a true competitive advantage, and discover what else sets your business apart