Phase 1 – Warmup

In your Brandcamp™ warmup, McKim’s brand experts will get you thinking about your business in new ways:

  • explore insights about your industry, including the core needs and expectations that your category exists to fulfil
  • hone your understanding of your target audiences, and how they connect with your brand
  • review a profile of your core audience gleaned from McKim’s subscription-based research tools
  • understand your competition and your challenges, discuss what makes for a true competitive advantage, and discover what else sets your business apart