Phase 2 – Work out

Following your warmup, your McKim Brandcamp™ trainers will help you get down to the essence of your brand:

  • explore ways to identify and express a compelling, memorable brand proposition
  • connect the dots on what you offer, and what consumers are thinking, feeling and doing
  • identify the building blocks of your unique brand story
  • learn the tactical applications that will help you implement your brand strategy most effectively
  • develop group brainstorming skills through creative exercises