Following your warmup, your McKim Brandcamp™ trainers will help you get down to the essence of your brand:
- explore ways to identify and express a compelling, memorable brand proposition
- connect the dots on what you offer, and what consumers are thinking, feeling and doing
- identify the building blocks of your unique brand story
- learn the tactical applications that will help you implement your brand strategy most effectively
- develop group brainstorming skills through creative exercises